Apple is aware of that iMessage’s blue bubbles are a huge barrier to persons switching to Android, which is why the provider has in no way appeared on Google’s cellular operating procedure. Which is according to depositions and email messages from Apple staff, such as some superior-ranking executives, disclosed in a court submitting from Epic Online games as section of its lawful dispute with the Apple iphone company.
Epic argues that Apple consciously tries to lock buyers into its ecosystem of products, and that iMessage is a single of the essential companies serving to it to do so. It cites reviews manufactured by Apple’s senior vice president of Online Computer software and Products and services Eddie Cue, senior vice president of application engineering Craig Federighi, and Apple Fellow Phil Schiller to assistance its argument.
“The #1 most tricky [reason] to go away the Apple universe app is iMessage … iMessage quantities to significant lock-in,” was how one particular unnamed former Apple personnel place it in an e-mail in 2016, prompting Schiller to respond that, “moving iMessage to Android will damage us more than support us, this electronic mail illustrates why.”
“iMessage on Android would simply provide to eliminate [an] obstacle to Apple iphone households providing their children Android telephones,” was Federighi’s issue according to the Epic filing. Despite the fact that workarounds to using iMessage on Android have emerged around the yrs, none have been particularly practical or trustworthy.
In accordance to Epic’s submitting, citing Eddie Cue, Apple decided not to produce iMessage for Android as early as 2013, adhering to the start of the messaging company with iOS 5 in 2011. Cue admits that Apple “could have created a model on Android that labored with iOS” so that “users of both of those platforms would have been capable to exchange messages with just one another seamlessly.” Evidently, these a variation was by no means produced.
Alongside with iMessage, Epic cites a series of other Apple products and services that it argues lead to lock-in. Notably, these involve its online video chat company FaceTime, which Steve Work opportunities introduced would be an open up field common back at WWDC 2010. FaceTime subsequently released across iPhones, iPads, and Macs, but it’s not formally accessible for any non-Apple units.