Apple has extra a new element for application builders that must establish helpful for interior resources and other forms of applications that are meant for a distinct established of buyers but not for the wider earth: unlisted applications.
Generating an application unlisted signifies that it is not going to show up “in any App Store categories, recommendations, charts, lookup outcomes, or other listings,” in accordance to Apple. The only way to get to the application is with that link—or via Apple Enterprise Supervisor or Apple College Supervisor.
Developers should post a request to acquire a link that can stage to their app. Apple’s documentation on the aspect goes a small further for every single of the possible situations:
If your app has not been submitted for assessment or was presently authorised for general public download on the Application Retailer, simply entire the request variety. If your app was by now authorised for private obtain on Apple Business Manager or Apple Faculty Manager, you will have to have to make a new app history in Application Retail outlet Connect, upload your binary, and established the distribution system to Public in advance of completing the request sort.
It’s truly worth noting that this approach is not going to operate as a substitution for TestFlight, as Apple will decline requests connected to apps that are “in beta or a pre-release point out.”
Outside of that, the enterprise hasn’t gone into substantially element about which requests or apps will or is not going to be declined. It does specify that this unlisting and linking process is ideal for applications for distinct corporations, specific events, or analysis experiments. But it doesn’t say irrespective of whether Apple will decrease requests for apps being made use of for other reasons, further than the beta/pre-launch case in point.
The finest we have to go on there is this paragraph at the prime of the request kind:
Your application may well qualify for unlisted App Retail store distribution if it is made for a restricted audience. Illustrations contain apps for staff members, apps for distinct functions, profits apps, or investigate applications. Unlisted applications are dispersed making use of a direct link to the app’s products website page on the Application Retail outlet, but they do not seem in App Keep classes, research effects, or other App Retail store listings.
For additional particulars and for backlinks to the sorts and ways in the process, check out Apple’s developer documentation on the topic.