Google has removed MobiQuick from the Play Store; Healing bridge causes

In a startling development, the popular mobile wallet app MobiQuick was briefly removed from the Google Play Store on Thursday. Reason: The app has shown an ad for the Cure Bridge app with its link.

Showing the ad was not a move that brought MobiQuick down to Crosshair, but the ad carried a link to a government communications tracking application that resulted in MobiQuick being dropped from the Google Play Store. According to Google, adding an external link to the MobiQuick application violates the advertising policy.

MobiQuick developer has failed to comply with program policies that do not allow apps with disguised and disruptive ads, Google said in an email to MobiQuick developers.

MobiQuick’s CEO’s response

In a tweet addressed to Google, MobiQuick, CEO Bipin Preet Singh said the ad was related to Arogya Bridge and the decision to carry the link was in line with RBI directives. Moreover, Singh said it was in the interest of public health.


“Hey @ Google India @ Google Play You removed the বMubicQuick app from the Play Store because the link to our Healing Bridge app was reg. .

The RBI reached out to MubiQuick on April 15, asking them to include the URL to promote downloads for the Cure Bridge app. “The URL link to the banner please be made a hyperlink and clickable to download,” read the email.

Following Google’s notice of ad policy violations, MobiQuick has decided to remove the Healing Bridge link from the app, which has revoked its access to the Play Store.



What is Google’s advertising policy?

In 2016, Google updated its advertising policy to include clear developer guidelines for adding “ad” labels to ad-enabled applications. Developers need to announce whether their applications contain ads, whether they are ads, local ads or banner ads. However, there is no answer as to how the Cure Bridge application banner will be considered as an advertisement and how other platforms will be affected by similar changes.

About the author: Dale Freeman

Typical organizer. Pop culture fanatic. Wannabe entrepreneur. Creator. Beer nerd.

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