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Eroski and clients donate €435,000

Spanish retailer Eroski launched a marketing campaign very last thirty day period in the course of its business community to raise resources for the individuals afflicted by the eruption of the Cumbre Vieja volcano on La Palma island.

As aspect of the campaign, the retailer encouraged the use of Canarian Bananas as a way of supporting the banana sector and the populace impacted by this pure disaster. It claimed it would donate €0.10 for every single kilogram of Eroski Natur bananas marketed in its retailers. Buyers were also capable to make a voluntary donations at the cash registers.

At the start Alejandro Martínez Berriochoa, director of wellness and sustainability at Eroski, said, “Immediate focus is a priority in circumstances of all-natural disasters these as the a person we are enduring in La Palma. From Eroski, we will donate and channel the solidarity of our shoppers via the Pink Cross, which is providing guidance and assistance on the island from the very first moment, to aid address the simple demands of meals and accommodation of the influenced people today.

Canarian banana is a single of our most appreciated merchandise, both of those for its high quality and flavor. In these difficult times for the banana sector in La Palma, we want to make our customers informed of the worth of betting much more than ever on this item so applicable to the island’s financial system and employment.

“The eruption of the volcano is very seriously impacting plantations and infrastructure, but consuming banana from La Palma is even now protected, wholesome and delicious. The donation we make from Eroski, extra to that of our shoppers, will allow us to protect the essential desires of the population afflicted by the volcano.”

And it has now been confirmed that they have raised 435.000 euros for the cause. Very well carried out everyone!!

About the author: Dale Freeman

Typical organizer. Pop culture fanatic. Wannabe entrepreneur. Creator. Beer nerd.

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