Reebok sever ties with CrossFit after CEO Greg Glassman’s George Floyd tweeted

The gym owners said They were stunned Just as a few corporations did in the days following George Floyd’s death, Crossfit failed to issue a statement in solidarity with the protesters or in support of black athletes. Then on Saturday Crossfit CEO Greg Glassman made several posts Controversial tweet Floyd’s death and the coronavirus epidemic sparked outrage online.

Which has distanced itself from the crossfit of Reebok and other brand partners. Glassman apologized and returned the tweets on Sunday.

“I, the CrossFit HQ and the CrossFit community will not stand up for racism,” Glassman said. Said on Twitter. “I made a mistake by the words I chose yesterday. My heart is deeply sorry for the pain it caused. It was a mistake, not racist, a mistake. Floyd was a hero of the black community and not just a victim.” I should have been more sensitive and I was sorry for that. “

But many gym owners say the tweets weren’t just an issue – there was silence before them.

Alyssa Rice, owner of Rocket Community Fitness Gym in Seattle, Washington, said, “The Covid-19 epidemic and America are really waking up to social justice and watching both, and it’s not really painful to say anything to CrossFit.”

CrossFit did not respond to a request for comment.

Rice changed her gym name from Rocket Crossfit to Rocket Community Fitness. Crossfit affiliate gyms pay the brand an annual fee to use their name and crossfit-style workout class description, but otherwise the gyms operate independently of the company.

“As a brand, Rocket could not be associated with a larger brand that was not on the right side of history … It is this huge global beacon that simply said nothing,” Royce said.

CrossFit Industry Blog Morning Chuck Up Said It made a list of 210 gyms by Monday afternoon that had dropped their affiliations. CNN Business could not independently verify this image.

A ‘huge mistup’

Shortly after the protests began in the last week of May, CrossFit gym owners and athletes began to think in online forums about when the company would issue a statement.

“A lot of gyms were emailing and posting about it,” said Leven de Gened, owner of Petworth Fitness in Washington, DC, the former company of Petworth Crossfit.

“We are not looking to lead their protests or to be an activist, but we are looking Something“Desgend said.” As a business owner I understand this is a challenge, but there is a line between right and wrong. “

Royce said he sent an approved email to CrossFit executives on June 3, explaining the decision to leave the affiliation and urging the agency to speak out.

“I had a long relationship with the top leadership at head office,” Rice said. “I was really concerned that they were creating this great mistap not only under the pressure of justice, but also for the brand’s health.

Diggend’s Petworth Fitness posted a Statement on Instagram June 5 explained his decision to drop his affiliation with CrossFit.

“It’s a difficult letter to write, but we want to let you know [CrossFit] And we are affiliated with as many organizations as possible: CrossFit’s inaction on anti-apartheid work is not acceptable and, as a result, we choose to disable CrossFit. A brand that promotes being ‘for all’, deaf silence on current and past issues of racism tells us what we need to know. ”

Petworth had an annual acquisition fee of 3,000 per crossfit this month. Instead, Jim plans to donate this plan to Black Lives Matter and Your Rights, a non-profit organization founded by former San Francisco 49ers quarterback Colin Kepernick.
On June 5, CrossFit finally released a Statement Asked how it could better support the Black Crossfit community, he said “it has been an uncomfortable discussion of injustice, racism and all forms of hatred.”

The statement said, “Members of this community have been neglected, deprived, trapped and injured. Some are isolated, angry and confused, others are actively seeking effective ways to change the truth. We are watching you. We are listening to you,” the statement said.

The brand has lost partners

But the next day, June 6, Glassman again drew criticism for several tweets where he criticized the Health Metrics Institute and Evaluation’s statement that racism is a public health problem.

“Floyd-19,” Glassman replied Saturday.

In a follow-up tweet, Glassman said the Institute for Health Research’s coronavirus model had “failed” and criticized it for modeling “solutions to racism.”

“The brutal assassination of George Floyd has sparked riots nationally. Separation alone ‘included suspicion, mistrust and riots in every era and all political regimes,” he tweeted.

Following Glassman’s tweets, Reebok said it would not renew the brand’s partnership with CrossFit.

“Our partnership with CrossFit HQ came to an end later this year,” Reebok said in a statement to CNN Business. “Recently, we have negotiated a new agreement, but in light of recent developments we have decided to end our partnership with CrossFit HQ. We will meet our remaining contractual obligations by 2020.”

Sport Equipment Manufacturer Disease Fitness Away by itself From the agency and said in a statement that it plans to restructure its work with the agency going forward.

“The disease does not support CrossFit CEO Greg Glassman’s latest statement,” the statement said. “His comments are unacceptable in all respects.”

Many Other gyms Disables following Tweets
Crossfit chief executive Greg Glassman, owner of West Fitness (formerly Crossfit West) in Santa Cruz, California, does not support racially sensitive comments, Dr. on Instagram on Sunday By announcing to disable his decision. “His comments are unacceptable and not of any leader we want to represent.”

About the author: Dale Freeman

Typical organizer. Pop culture fanatic. Wannabe entrepreneur. Creator. Beer nerd.

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