Which has distanced itself from the crossfit of Reebok and other brand partners. Glassman apologized and returned the tweets on Sunday.
But many gym owners say the tweets weren’t just an issue – there was silence before them.
Alyssa Rice, owner of Rocket Community Fitness Gym in Seattle, Washington, said, “The Covid-19 epidemic and America are really waking up to social justice and watching both, and it’s not really painful to say anything to CrossFit.”
CrossFit did not respond to a request for comment.
Rice changed her gym name from Rocket Crossfit to Rocket Community Fitness. Crossfit affiliate gyms pay the brand an annual fee to use their name and crossfit-style workout class description, but otherwise the gyms operate independently of the company.
“As a brand, Rocket could not be associated with a larger brand that was not on the right side of history … It is this huge global beacon that simply said nothing,” Royce said.
A ‘huge mistup’
Shortly after the protests began in the last week of May, CrossFit gym owners and athletes began to think in online forums about when the company would issue a statement.
“A lot of gyms were emailing and posting about it,” said Leven de Gened, owner of Petworth Fitness in Washington, DC, the former company of Petworth Crossfit.
“We are not looking to lead their protests or to be an activist, but we are looking Something“Desgend said.” As a business owner I understand this is a challenge, but there is a line between right and wrong. “
Royce said he sent an approved email to CrossFit executives on June 3, explaining the decision to leave the affiliation and urging the agency to speak out.
“I had a long relationship with the top leadership at head office,” Rice said. “I was really concerned that they were creating this great mistap not only under the pressure of justice, but also for the brand’s health.
“It’s a difficult letter to write, but we want to let you know [CrossFit] And we are affiliated with as many organizations as possible: CrossFit’s inaction on anti-apartheid work is not acceptable and, as a result, we choose to disable CrossFit. A brand that promotes being ‘for all’, deaf silence on current and past issues of racism tells us what we need to know. ”
The statement said, “Members of this community have been neglected, deprived, trapped and injured. Some are isolated, angry and confused, others are actively seeking effective ways to change the truth. We are watching you. We are listening to you,” the statement said.
The brand has lost partners
But the next day, June 6, Glassman again drew criticism for several tweets where he criticized the Health Metrics Institute and Evaluation’s statement that racism is a public health problem.
“Floyd-19,” Glassman replied Saturday.
In a follow-up tweet, Glassman said the Institute for Health Research’s coronavirus model had “failed” and criticized it for modeling “solutions to racism.”
“The brutal assassination of George Floyd has sparked riots nationally. Separation alone ‘included suspicion, mistrust and riots in every era and all political regimes,” he tweeted.
Following Glassman’s tweets, Reebok said it would not renew the brand’s partnership with CrossFit.
“Our partnership with CrossFit HQ came to an end later this year,” Reebok said in a statement to CNN Business. “Recently, we have negotiated a new agreement, but in light of recent developments we have decided to end our partnership with CrossFit HQ. We will meet our remaining contractual obligations by 2020.”
“The disease does not support CrossFit CEO Greg Glassman’s latest statement,” the statement said. “His comments are unacceptable in all respects.”