Hindustan Unilever, the Indian subsidiary of the world wide client items big, announced Thursday that it would “cease working with the term ‘Fair’ in the manufacturer name” of its array of skin lotions.
The final decision was taken to shift towards “a a lot more inclusive eyesight of attractiveness,” the company reported in a statement.
In India, the preference for lighter skin has been a longstanding, contentious concern. Activists who oppose the use of cosmetics for skin-lightening say some of the ideal-known Bollywood stars have perpetuated the craze by lending their names and faces to promoting strategies advertising “fairness” creams.
Hindustan Unilever acknowledged in its assertion Thursday that it had formerly played up “the rewards of fairness, whitening and pores and skin lightening” when promoting its merchandise.
It reported that it sought to move away from that setting up previous calendar year, by removing all point out of “phrases these kinds of as ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening'” on the packaging of the “Honest & Beautiful” skin creams.
The firm now chooses to emphasize “glow, even tone, skin clarity and radiance” as a substitute, it stated.
“The brand name has by no means been and is not a bleaching merchandise,” it additional.
Hindustan Unilever charges alone as a person of India’s major shopper items providers, and statements its solutions achieve nine out of 10 households in the state.
The proposed new model identify is matter to regulatory approval, and will possible consider effect sometime in the upcoming couple of months, the corporation mentioned Thursday.
— CNN’s Swati Gupta and Monica Sarkar contributed to this report.